Book Details:
Author: Susan Gunelius
ISBN: 978-0-470-40742-4
Paperback
384 pages
February 2009
Are you bemused by blogs? Eager to become a blogger? Google Blogger For Dummies can help you start blogging sooner than you think.
More than 14 million people are promoting a business, connecting with family and friends, and sharing opinions with Google Blogger. This book helps you start a Blogger account, create content, build an audience, make money from your blog, and more, all without learning to program. You’ll be able to:
Learn the parts of a blog, what Blogger does, and how to choose goals and blog topics
Choose a domain name, learn to use the dashboard, pick a template, and configure settings
Dress up your blog with themes and find out where to get plenty of free ones
Learn blogging etiquette and some secrets for long-term success
Make money from your blog with Google Adsense, contextual and text link ads, and merchandising with CafePress
Set up multi-user blogs or branch into mobile blogging, podcasting, or video blogging
Take advantage of social networking sites and learn simple search engine optimization techniques
Maintain your blog with tools like Blog This! and Quick Edit
Moderate comments effectively, track your stats, and more
Google Blogger is a great choice for beginning bloggers, and Google Blogger For Dummies gives you the know-how to venture confidently into the blogosphere.
About the book
Google Blogger For Dummies offers easy-to-follow, step-by-step instructions to help new bloggers get started with Blogger immediately. Here’s some of the information you can take in as you read this book — you’ll find out how to
✓ Set up your blog by using Blogger
✓ Organize your blog so it’s positioned for success from the start
✓ Make sense of blogging terminology
✓ Become comfortable with the Blogger dashboard (how to use it and
what to do with it)
✓ Publish posts and join the blogosphere
✓ Design your blog by using layouts and templates
✓ Incorporate images, videos, and more into your blog
✓ Explore the many features that are available to enhance your blog
✓ Manage your blog’s performance
✓ Make money from your blog
✓ Grow your blog through networking, promotion, and search engine
optimization
✓ Use various media to blog, such as audio and video
✓ Find help when you need it
About the Author
Susan Gunelius is a marketing expert who added blogging to her skill set as
an extension of her career as an author and a freelance writer. Her marketing
background and writing experience allowed her to quickly learn and leverage
the blogosphere as a tool for personal and professional growth. Today,
Susan is a professional blogger authoring several blogs for various small
and large companies. Additionally, she writes her company blog at www.
KeySplashCreative.com/category/blog and a personal blog at www.
WomenOnBusiness.com, and she is the Guide to Web Logs for About.com,
a New York Times company (http://weblogs.about.com).
Susan spent the fi rst decade of her career managing and executing marketing
programs for some of the largest companies in the world, including divisions
of AT&T and HSBC Bank. In 2004, she left the corporate world and, shortly
thereafter, began a freelance career as a writer, a copywriter, an author, a
professional blogger, and a marketing and branding consultant. In 2008, she
opened KeySplash Creative, Inc. (www.KeySplashCreative.com), and as its
president, offers marketing and writing services to clients around the world.
Susan’s marketing-related articles have appeared on Web sites such as
Entrepreneur.com, MSNBC.com, FoxBusiness.com, WashingtonPost.com,
TheStreet.com, SmartMoney.com, Yahoo! Small Business, and Yahoo!
Finance. Additionally, she is the author of Harry Potter: The Story of a Global
Business Phenomenon (Palgrave Macmillan) and Kick-ass Copywriting in
10 Easy Steps (Entrepreneur Press).
Contents at a Glance
Introduction
Part I: Introducing Google Blogger
Chapter 1: Choosing Blogger as Your Blogging Software
Chapter 2: Welcome to the Blogosphere
Chapter 3: Blogging Basics and Buzzwords
Part II: Using Google Blogger
Chapter 4: Getting Started with Blogger
Chapter 5: Setting Up Your Blog
Chapter 6: Writing and Publishing Blog Posts
Chapter 7: Enhancing Your Blog with Templates
Chapter 8: Adding Features and Functionality with Elements and Gadgets
Chapter 9: Managing Your Blog
Part III: Making Money with Blogger
Chapter 10: The Business of Blogging
Chapter 11: Maximizing Revenue with Google AdSense
Part IV: Growing Your Audience
Chapter 12: The Power of Networking and Relationship Building
Chapter 13: Boosting Your Search Engine Ranking
Part V: Extending Your Blog
Chapter 14: Growing or Downsizing Your Blog
Chapter 15: Blogging from Different Media
Chapter 16: Moving Beyond Blogger
Part VI: The Part of Tens
Chapter 17: Ten Useful Social Networking and Social Bookmarking Sites
Chapter 18: Ten Common Blogger Problems and Possible Solutions
Chapter 19: Ten Places to Find Free Blogger Themes and Templates
Glossary
Index
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