Book Details
By: Bud E. Smith
ISBN-10: 0-13-264019-8
ISBN-13: 978-0-13-264019-0
Publisher: informIT
About the Book
A clear, super quick, easy-to-understand guide for new Google AdWords users
Fast access to instructions for every common task, plus reliable, concise answers to the most widely asked questions
Organized into lessons that distill the most crucial information on each Google AdWords topic
Tips and cautions point out shortcuts, solutions, and help you avoid common pitfalls.
AdWords is the Google program that places text ads next to Google searches, mobile searches, on Web sites such as Gmail, and all sorts of other sites across the Web. Sams Teach Yourself Google AdWords in 10 Minutes offers straightforward, practical answers for fast results. By working through the 10-minute lessons, you will learn everything you need to know to quickly and easily get up to speed with Google AdWords. Step-by-step instructions walk you through the most common questions, issues, and tasks... "Did You Know?" tips offer insider advice and shortcuts... "Watch Out!" alerts help them avoid problems. Sams Teach Yourself Google AdWords in 10 Minutes will provide beginner and experienced users with fast at a glance tips pointing out helpful shortcuts and solutions, cautions to help avoid common pitfalls, and is written in a clear easy to understand format. Google AdWords helps small businesses solve four of the biggest problems they face today: 1. Efficient advertising targeted by keyword 2. Better search engine optimization (SEO) results 3. Effective local advertising 4. Effective mobile advertising
As part of the Sams Teach Yourself in 10 Minutes guides, this book aims to teach you the ins and outs of using Google AdWords without using up a lot of precious time. Divided into easy-to-follow lessons that you can tackle in about 10 minutes each, you learn the following AdWords tasks and topics:
1)Creating an AdWords account
2)Writing your first AdWords ad
3)Identifying your target markets, demographically and geographically
4)Deciding where you want your ads to appear
5)Setting your budget and creating an approach to bidding
6)Identifying the keywords that will bring customers to you
7)Writing great ads that appeal to your target markets. Starting and expanding your ad campaign
8)Using day-of-week and time-of-day ad targeting
9)Using AdWords tools to improve your results
10)Using AdWords reports to improve your return on investment
11)Improving your website for better AdWords results
12)Moving up to Google Analytics After you finish these lessons, and the others in this book, you’ll know all you need to know to take Google AdWords as far as you want it to go.
About the Author
Bud Smith is an experienced author, technology product manager and marketer. Bud’s been writing on technology since 1984 (seriously), including a massive Computer Buyer’s Guide for Que in the 1990s. Bud has also worked for Apple, Microsoft, HSBC, and several startups, in Silicon Valley and London. Bud’s recent and upcoming books cover topics including the iPad, Facebook, Tumblr, and WordPress.
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