Book Details
By: Susan Gunelius
International Standard Book Number: 1-101-50431-5
Publisher: Penguin
Pages: 463
About this Book
Introduction
Congratulations! You made an excellent decision in choosing WordPress as your blogging application. Becoming a part of the social web as a blogger is exciting and surprising, and you won’t regret your choice to establish your own space in the online world.
You’ve made another great decision by picking up this book. The Complete Idiot’s Guide to WordPress takes you through the process of setting your blogging goals, choosing the right version of WordPress for you, setting up your blog, publishing content, changing the design, adding extra features, growing your audience, and making money. In other words, if you read this book cover to cover, you’ll find no stone left unturned that a beginner WordPress user needs to know to become a blogger.
Reading this book front to back is recommended to ensure you know everything you need to effectively use WordPress and join the blogosphere, but I wrote the book in a manner that allows you to skip chapters or parts and focus only on the areas you need help with. For example, if you’re not interested in using the self-hosted version of WordPress, you can skip Part 4 entirely. Similarly, if you have no desire in making money from your blog, you don’t have to read Part 6. However, throughout the book, when it would be useful for you to read another chapter for additional information, I refer you to that chapter.
One of the aspects of The Complete Idiot’s Guide to WordPress that sets it apart from other beginner’s guides to WordPress is that in addition to teaching you how to use WordPress, this book also focuses on teaching you why you should or should not configure your blog in certain ways or use specific tools. Throughout the book, you’ll find deeper discussion related to decisions you’ll need to make as a WordPress blogger, and Appendix B includes additional answers to frequently asked questions about the
whys of WordPress blog configuration and design.
This book is divided into six parts:
Part 1, Welcome to the World of WordPress, starts at the very beginning by
helping you ensure you’ve picked the right topic for your blog, checking out the
competition, and setting appropriate goals for your blogging experience. Only after
completing these tasks effectively can you make an intelligent decision about which
version of WordPress is best for you. This part shows you how to do it by clearly
xiv The Complete Idiot’s Guide to WordPress
explaining the differences between the application available to you at WordPress.com
versus the application at WordPress.org.
Not only does Part 2, Writing for the Blogosphere, teach you how to write for the
web, but it also teaches you how to find blog post ideas and how to follow the written
and unwritten rules of online publishing, including legalities. Pleading ignorance
won’t work in a court of law, so be sure you read and understand the contents of this
part before you publish your first blog post!
Part 3, Starting Your Blog with WordPress.com, offers the step-by-step instructions
you need to start a new blog using the application available to you at WordPress.
com. You learn what all the parts and pieces of a WordPress blog and account dashboard
are used for, how to configure them to meet your goals, and how to publish a
variety of content on your blog.
Part 4, Using WordPress.org, covers everything you need to know about using the
self-hosted version of WordPress available at WordPress.org. Anything that’s different
or new in WordPress.org from what you learned in Part 3 about WordPress.com is
highlighted in this part. For example, you learn about domain registration, web hosting,
the FTP process, themes, plug-ins, and more.
Part 5, Attracting an Audience, takes you to the next step of blogging with
WordPress—growing your audience and analyzing your blog’s performance so you
can continue to attract more visitors. After reading this part, you’ll be able to link
your WordPress blog to your Twitter, Facebook, and LinkedIn accounts. You’ll also
be able to add Google Analytics code to your blog, so you can track performance.
Part 6, Blogging for Big Bucks, is a must-read for those who want to make money
from their WordPress blogging efforts. In this part, you learn about a variety of
popular blog monetization opportunities, as well as how to place ads in your blog, sell
ad space, and more.
About the Author
With nearly 20-years of experience directing marketing programs for some of the largest companies in the world (including divisions of AT&T and HSBC) and over a half dozen business, blogging, marketing, branding, and social media books translated in multiple languages to her credit, Susan Gunelius has walked the walk and can talk the talk. She can teach you how to use branding and social media to reach your strategic goals for success.
Susan has worked with both multi-million dollar budgets and non-existent budgets and delivered results that build businesses for life regardless of new communications tools, new competitors, technological advancements or even recessions through an in-person or virtual lecture or webinar.
Download:
No comments:
Post a Comment