Amacom.Go Google.January 2008

 

Book Details

Author: Greg Holden

Pub. Date: January 2008

ISBN: 9780814480595

Pages: 352
Back in 1996, two graduate students started their own Web-based search service, which they called BackRub. By 1998, the project had gained a lot of attention, secured some investors, and turned into a corporation called Google—a Web site that made specific Web pages, discussion groups, or even individual words and phrases easy to locate. In recent years, Google has expanded its services for businesses in a dramatic way. Its Gmail and AdWords services are now in widespread use. For example, Google offers scheduling, word processing, spreadsheet, email, and other applications both separately and as part of an umbrella package called Google Apps. These days, Google is also an increasingly popular solution for small businesses that needto increase their visibility and build their brand. Google is fast becoming the most affordable and effective marketing venue for businesses.

informIT.Sams Teach Yourself Google AdWords™ in 10 Minutes.2011

Book Details
By: Bud E. Smith
ISBN-10: 0-13-264019-8
ISBN-13: 978-0-13-264019-0
Publisher: informIT

About the Book
 A clear, super quick, easy-to-understand guide for new Google AdWords users
Fast access to instructions for every common task, plus reliable, concise answers to the most widely asked questions

Sybex.Advanced Google AdWords™.2010

Book Details
By: Brad Geddes
ISBN: 978-0-470-50023-1
Paperback
552 pages
April 2010

There are so many options with AdWords that it can be difficult to determine where to start
or to understand what is possible. For instance, you could create an ad for a Google Androidpowered phone that is only shown to a consumer if:

The consumer is in the business section of the New York Times website.
The article being read is about the iPhone.
The consumer is on a mobile phone.
The consumer is located in Minneapolis.
The day is Monday.
The time is between 6:00 a.m. and 8:00 a.m.

Que.Using Google Apps.2011

Book Details:
By Michael Miller
Published Jan 5, 2011 by Que. Part of the Using series.
ISBN-13: 0-7897-4397-3
ISBN-10: 978-0-7897-4397-8
298 pages

About the Book:
 Using Google Apps contains everything you need to know to get the most out of
Google’s web-based applications. The book walks you through the ins and outs of all
Google’s applications, including
• Google Docs (word processor)
• Google Spreadsheets
• Google Presentations
• Google Calendar (scheduling and task management)
• Gmail (email)
• Google Talk (instant messaging)
• Google Chrome (web browser)
The book shows you how to create new documents, edit and format your documents, save
and print your work, and do a bunch of advanced stuff that you probably didn’t
know you could do. It’ll show you how to share your documents with others and do
group collaboration. It’ll even show you how to convert your existing Microsoft Office
documents into Google Docs.
Pretty it's much everything you need to know.

Wiley Publishing.Google Blogger For Dummies.2009

Book Details: 
Author: Susan Gunelius
ISBN: 978-0-470-40742-4
Paperback
384 pages
February 2009

Are you bemused by blogs? Eager to become a blogger? Google Blogger For Dummies can help you start blogging sooner than you think.
More than 14 million people are promoting a business, connecting with family and friends, and sharing opinions with Google Blogger. This book helps you start a Blogger account, create content, build an audience, make money from your blog, and more, all without learning to program. You’ll be able to:

Learn the parts of a blog, what Blogger does, and how to choose goals and blog topics
Choose a domain name, learn to use the dashboard, pick a template, and configure settings
Dress up your blog with themes and find out where to get plenty of free ones
Learn blogging etiquette and some secrets for long-term success
Make money from your blog with Google Adsense, contextual and text link ads, and merchandising with CafePress
Set up multi-user blogs or branch into mobile blogging, podcasting, or video blogging
Take advantage of social networking sites and learn simple search engine optimization techniques
Maintain your blog with tools like Blog This! and Quick Edit
Moderate comments effectively, track your stats, and more
Google Blogger is a great choice for beginning bloggers, and Google Blogger For Dummies gives you the know-how to venture confidently into the blogosphere.

Apress.Beginning Google Blogger.July 2010

Book Details: 
Author: Heather Wright-Porto
ISBN-13 (pbk): 978-1-4302-3012-0
ISBN-13 (electronic): 978-1-4302-3013-7
192 Pages
User Level: Beginner
Publication Date: July 27, 2010


About This Book
Beginning Google Blogger is an easy-to-read, how-to book about Blogger, loaded with step-by-step instruction and visual aids detailing many aspects of creating and managing a Blogger blog. You will learn basic concepts and advanced techniques, from creating a new blog and selecting fonts and colors to converting the blog to a three-column layout and installing custom blog graphics. You will also learn how to set up a domain name and create a navigational bar.