Book Details
Author: Greg Holden
Pub. Date: January 2008
ISBN: 9780814480595
Pages: 352
Back in 1996, two graduate students started their own Web-based search service, which they called BackRub. By 1998, the project had gained a lot of attention, secured some investors, and turned into a corporation called Google—a Web site that made specific Web pages, discussion groups, or even individual words and phrases easy to locate. In recent years, Google has expanded its services for businesses in a dramatic way. Its Gmail and AdWords services are now in widespread use. For example, Google offers scheduling, word processing, spreadsheet, email, and other applications both separately and as part of an umbrella package called Google Apps. These days, Google is also an increasingly popular solution for small businesses that needto increase their visibility and build their brand. Google is fast becoming the most affordable and effective marketing venue for businesses.
Through its expansion into the business services space, Google itself provides you with a role model that you can follow as you develop your own business online. It all starts when you create a service that gives you a solid foundation. After a steady stream of customers are knocking at your virtual door, you can expand into new areas. Google can help you make that exciting move. This book will give you comprehensive descriptions of the site’s search engine, advertising, marketing, workflow, and communications features. Not only that, but you’ll be provided with tips on how they can best meet your needs. Google’s search tool and other services can help businesses get organized and on the same page, often for little or no cost. The new Google Apps will let businesses take their online communications and data sharing to a new level. This book will examine ways in which businesses like yours can communicate messages and make Web sites more visible to prospective customers; it will go a step beyond what has previously been said about Google to describe how clients and coworkers can use it to communicatewith one another more effectively.Back in 1996, two graduate students started their own Web-based search service, which they called BackRub. By 1998, the project had gained a lot of attention, secured some investors, and turned into a corporation called Google—a Web site that made specific Web pages, discussion groups, or even individual words and phrases easy to locate. In recent years, Google has expanded its services for businesses in a dramatic way. Its Gmail and AdWords services are now in widespread use. For example, Google offers scheduling, word processing, spreadsheet, email, and other applications both separately and as part of an umbrella package called Google Apps. These days, Google is also an increasingly popular solution for small businesses that needto increase their visibility and build their brand. Google is fast becoming the most affordable and effective marketing venue for businesses.
These days, Google is much more than a directory of the Web’s contents. It’s on the verge of becoming an integral part of many small business operations. Google is itself a model for a 21st-century business. You can learn a great deal about how a successful company operates by reading the sections that follow.
Overview
The ultimate guide to growing your business with Google.
Google is not only the search engine of choice for millions of users, it is an immensely powerful tool for savvy businesspeople who know how to use its advanced features. Go Google is a comprehensive guide to everything readers need to know about Google’s myriad applications, including Google Apps, Google Docs and Spreadsheets, Google SMS, Google Base, and other services that will help businesses get organized—and get noticed. Companies will learn how to get their message heard and take their marketing to a new level by:
• Creating and strengthening their business websites with Google Page Creator, Google Analytics, and Google Checkout.
• Improving communication with clients and co-workers using Google Talk, Google SMS, and Google Groups.
• Marketing themselves to prospective customers using Google AdWords, AdSense, and Google directory placement.
• Improving their visibility by creating business blogs with Blogger.
Complete with information on research tools like Google Local, Google News, and Google Alerts, this is the ultimate guide for businesses of every size.
Table of Contents
P A R T I : Getting Ready to Go Google
Chapter 1 Learning from Google: A 21st-Century Model for Success
Chapter 2 Searching and Finding: Getting Started with Google
Chapter 3 Goals for Google-izing Your Business
P A R T I I : Using Google to Search and Be Found
Chapter 4 Improving Google Search Results
Chapter 5 Improving Your Visibility with AdWords
P A R T I I I : Putting Google to Work for You: Google Apps
Chapter 6 Collaborating with Google Apps
Chapter 7 Working with Docs and Spreadsheets
Chapter 8 Working with Google Calendar
Chapter 9 Gmail for Your Office
Chapter 10 Google Talk
Chapter 11 Publishing With Google Page Creator
Chapter 12 Boosting Your Bottom Line with AdSense
P A R T I V : Communications and Sales Tools
Chapter 13 Blogging to Improve Marketing and Customer Relations
Chapter 14 Gathering Business Data: News, Gadgets, and More
Chapter 15 Buying and Selling on Google Base
Chapter 16 Improving Catalog Sales
Chapter 17 Improving Web Site Performance with Google Analytics
Chapter 18 Organizing Your Business Files
Chapter 19 Organizing Your Images with Picasa
Chapter 20 Moving Forward: Google Apps Premium, Pack, and More
Appendix A
Appendix B
Appendix C
Index
About the Author
Google is not only the search engine of choice for millions of users, it is an immensely powerful tool for savvy businesspeople who know how to use its advanced features. Go Google is a comprehensive guide to everything readers need to know about Google’s myriad applications, including Google Apps, Google Docs and Spreadsheets, Google SMS, Google Base, and other services that will help businesses get organized—and get noticed. Companies will learn how to get their message heard and take their marketing to a new level by:
• Creating and strengthening their business websites with Google Page Creator, Google Analytics, and Google Checkout.
• Improving communication with clients and co-workers using Google Talk, Google SMS, and Google Groups.
• Marketing themselves to prospective customers using Google AdWords, AdSense, and Google directory placement.
• Improving their visibility by creating business blogs with Blogger.
Complete with information on research tools like Google Local, Google News, and Google Alerts, this is the ultimate guide for businesses of every size.
Table of Contents
P A R T I : Getting Ready to Go Google
Chapter 1 Learning from Google: A 21st-Century Model for Success
Chapter 2 Searching and Finding: Getting Started with Google
Chapter 3 Goals for Google-izing Your Business
P A R T I I : Using Google to Search and Be Found
Chapter 4 Improving Google Search Results
Chapter 5 Improving Your Visibility with AdWords
P A R T I I I : Putting Google to Work for You: Google Apps
Chapter 6 Collaborating with Google Apps
Chapter 7 Working with Docs and Spreadsheets
Chapter 8 Working with Google Calendar
Chapter 9 Gmail for Your Office
Chapter 10 Google Talk
Chapter 11 Publishing With Google Page Creator
Chapter 12 Boosting Your Bottom Line with AdSense
P A R T I V : Communications and Sales Tools
Chapter 13 Blogging to Improve Marketing and Customer Relations
Chapter 14 Gathering Business Data: News, Gadgets, and More
Chapter 15 Buying and Selling on Google Base
Chapter 16 Improving Catalog Sales
Chapter 17 Improving Web Site Performance with Google Analytics
Chapter 18 Organizing Your Business Files
Chapter 19 Organizing Your Images with Picasa
Chapter 20 Moving Forward: Google Apps Premium, Pack, and More
Appendix A
Appendix B
Appendix C
Index
About the Author
Greg Holden (Chicago, IL) has written more than 30 books on computers and the Internet, including Starting an Online Business for Dummies , Selling Beyond eBay (978-0-8144-7349-8), and How to Do Everything with Your eBay Business. He is founder and owner of Stylus Media, his own small Internet-based business.
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