Book Details:
Author: Heather Wright-Porto
ISBN-13 (pbk): 978-1-4302-3012-0
ISBN-13 (electronic): 978-1-4302-3013-7
192 Pages
User Level: Beginner
Publication Date: July 27, 2010
About This Book
Beginning Google Blogger is an easy-to-read, how-to book about Blogger, loaded with step-by-step instruction and visual aids detailing many aspects of creating and managing a Blogger blog. You will learn basic concepts and advanced techniques, from creating a new blog and selecting fonts and colors to converting the blog to a three-column layout and installing custom blog graphics. You will also learn how to set up a domain name and create a navigational bar.
The journey will be fun, challenging, and keep you involved with exercises, practical applications of the most popular gadgets, search engine optimization tips, how to make money using your blog, and taking your Blogger blog beyond the basics.
The following topics will be covered throughout this book:
• Creating a new blog and publishing posts
• Designing a blog, changing its layout, and installing gadgets
• Making money and driving traffic to your blog
• Incorporating social networking tools and search engine optimization tips
• Using a domain instead of the default “BlogSpot” address
• Creating a gallery and knowing how and where to store images online
• Using advanced blog design techniques (HTML and CSS) and customization
• Developing an online store using Blogger pages
• Finding additional help and troubleshooting the most common mistakes
Full Description
Are you interested in starting a blog but can’t decide on which service to use? Google’s Blogger offers many advantages over other blog publishing systems, including seamless integration with Google services and web applications. Beginning Google Blogger is a complete resource on how to create and manage a blog using Blogger. The book offers step-by-step instructions and visual aids which walk you through both the basics of Blogger and the advanced features it offers—from creating a new blog and choosing fonts and colors, and installing custom blog graphics; to converting from a 2-column to a 3-column layout, setting up a domain name and creating an online store with a built-in navigational bar. The journey from newbie to experienced blogger will be fun and challenging. You’ll learn practical applications of the most popular gadgets, search engine optimization tips, how to make money using Blogger, and, overall, taking blogging to a new level by incorporating social networking tools, using advanced blog design techniques, setting up a custom domain and creating an online store.
What you’ll learn
Create a new blog and publish posts.
Modify blog design, change the page layout, and install gadgets.
Learn how to make money with your blog.
Increase and track visitor traffic.
Incorporate social networking applications.
Use advanced blog design techniques and customization using HTML and CSS.
Set up a custom domain.
Create an online store.
Who this book is for
This book is for individuals wanting to start, build, improve or maintain a blog for personal or business use.
About the Author
Heather Wright-Porto has a Master’s Degree in Computer Information Systems and has had her own computer consulting company since 1995 (Premier Computer Solutions). She has trained clients on Microsoft Office, as well as Photoshop, Illustrator, Quark and other graphic design applications, in addition to developing databases (using Microsoft Access, Microsoft SQL Server, and Oracle), programming in Visual Basic, and creating websites (using ColdFusion, HTML, and JavaScript).
Wright-Porto has also worked at NYU School of Medicine as a senior database developer for more than 8 years. In November 2009, with the troubled economy, her hours were reduced, which allowed her the opportunity to concentrate on expanding her Blogs by Heather business (www.BlogsByHeather.com), begin
writing this book (in 2010), as well as raise her young family, Luke and Michaela.
As a creative outlet and for her love of art, she became a Stampin’ Up! Demonstrator in October 2006. She is what is considered a “hobby” demonstrator, but enjoys making handmade cards for local shops, and holding classes at her home with customers, friends and family.
She is easy going, but very ambitious and detailed-oriented (how does that combination work)? She tries her best at all she does professionally and personally, gets great enjoyment in helping others and more so in making people smile. She is blessed and fortunate to have the life she has, and to be surrounded by a loving family and wonderful people.
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By: Shahen Gasparyan
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