Saturday, September 3, 2011

Apress.Creative Blogging.2011


Book Details:
By: Heather Wright-Porto
ISBN13: 978-1-4302-3428-9
336 Pages
User Level: Beginner
Publication Date: April 1, 2011

About the Book
Creative Blogging shows you how to start blogging for the very first time to express your creativity, reach out and be heard—and even how to make money with your blog!

 You'll start at the right place: The beginning! Learn answers to the most important and popular questions: What is a blog? Do I need a blog? How do I get started? What do I blog about? How do I blog? Creative Blogging then takes you through the how-to aspects of blogging, so you can quickly learn the terminology and get started. You'll then be able to choose the right blogging tool for you!

 Soon, you'll be prepared to unleash your creativity! Like a good author, you'll learn how to find information to blog about, and how to express yourself in your blog in the ways that you want. Your creativity is what will make your blog successful, but every artist needs an audience. Creative Blogging reveals how to draw people to your site!

 You'll also discover how to work with images and video, how to integrate your blog with Twitter and Facebook, and even how to make money with your blog! Let your creativity bring your audience to you and your blog with Creative Blogging.

What you’ll learn
This book is for beginners looking to start a new blog and let their creativity find their audience within the blogosphere. You'll learn the basics of how to blog, how to show your creative self on your blog, and how to find your audience.
What a blog is—everything you need to know!
How to choose the best blog tool for YOU!
How to set up and organize your blog
How to be creative in your blog's design and layout
How to work with images to create a beautiful blog
More advanced blog techniques and strategies
Tools to promote your blog, increase visits, and make money!
How to connect with popular social networking sites like Twitter and Facebook
Where to find help, tools, tips and tricks
Who this book is for

Anyone creative who's never blogged before, but wants to reach an audience, be it for the purpose of business or pleasure.

Table of Contents
Where to Begin
Blog Layout and Design
Let’s Blog
More Than Just Text
Advanced Blog Design
Setting up a Custom Domain
Increasing Traffic & Visitor Tracking
Social Network Integration
Setting Up Shop
HTML/CSS Basics
Blogging Tips

About the Author:
Heather Wright-Porto has a master’s degree in computer information systems and has had her own computer consulting company since 1995  (PremierComputer Solutions LLC). She has trained clients on Microsoft Office, as well ason Photoshop, Illustrator, Quark, and other graphic design applications, in addition to developing databases (using Microsoft Access, Microsoft SQL Server,and Oracle), programming in Visual Basic, and creating web sites (using ColdFusion, HTML, and JavaScript). Heather also worked at NYU

School of Medicine as a senior database developer for more than nine years. In November 2009, her focus shifted to expanding and building her Blogs by Heather business, www.BlogsByHeather.com.
In July 2010, she published her first book, Beginning Google Blogger, and that fall began writing her second, this book, Creative Blogging.

Heather enjoys writing and sharing her blogging knowledge and experience with her readers. She hopes to continue writing technical books and maybe will even write a children's book some day. Besides her business and her writing, Heather’s days are also filled with raising her young children, Luke and Michaela.
As a creative outlet and for her love of art, she became a Stampin’ Up! Demonstrator in October 2006. She is what is considered a “hobby” demonstrator, but enjoys making and selling cards at local shops, and holding child and adult craft programs at local libraries, as well as workshops at her home for customers, friends, and family.
Heather is easy going, but very ambitious and detailed-oriented—how does that combination work?
She gets great enjoyment in helping others, and even more in making people smile. She is blessed and fortunate to have the life she has, and to be surrounded by a loving family and wonderful people.

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By: Shahen Gasparyan 

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