Book Details:
By: Chandler Nguyen
Pages: 88
Year of Release: 2011
In Get Going with Google AdWords, author Chandler Nguyen introduces you to the AdWords phenomenon, where you can bypass weeks or months of attempts to get your site to the top of Google search queries by bidding for keywords.
This book will help you get started with setting up simple, water-tight campaigns to promote your blog, website or business. You’ll learn all the ins and outs of launching and reporting on a campaign, understanding the search behavior of your target audience, and how to generate more traffic to your site! Find out why and how so many people are using Google AdWords to help them get the measured results they want!
About the Book
There are two ways to get search traffic from Google. The first is to publish web content compelling enough for other sites on the internet to point readers to it through the use of hyperlinks. The more hyperlinks your content receives, especially if those links contain the words and phrases typed into Google by searchers, the higher your content ranks in the Google search results, increasing your traffic in proportion.
The second, faster way to bring in search traffic is to buy it. By paying for Sponsored Results (ads) that display both above and to the right of the 10 “natural” search results on a Google page, you can bypass weeks or months of attempts to get your site to the top of Google. You can actually bid for search queries that people type into Google — anything from “yoga dvd” to “how to get out of debt” to “divorce attorney melbourne”.
These search queries are generically referred to as keywords, and some keywords are more attractive to advertisers than others due to the number of times they’re searched, or by how likely they are to result in click-throughs to the advertisers’ websites. Keywords purchased from Google to trigger ads in Google Search Engine, Results Pages (SERPs) or on websites using the Google AdSense program are called AdWords.
This book will help those of you who are completely new to Google AdWords, to set up simple, water-tight campaigns to promote your own blogs, websites or businesses. You’ll get a comprehensive introduction to AdWords, and a thorough walk-through of how it works. You’ll learn all the ins and outs of setting up an account, getting it live, and reporting on your campaigns.
About The Author
Chandler Nguyen has worked in the online industry for the last several years, mainly focusing on Affiliate Marketing, Search and Web Analytics.
He has worked on numerous projects specifically targeting the Asia-Pacific region for multinational companies like Apple, ClubMed, and Citibank.
He also contributes regular articles to several magazines, and lectures at the BMG International Education in Vietnam, where he currently resides.
You can check out his blog at: http://www.chandlernguyen.com/
or email him at: chandlernguyen@gmail.com
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